Oil of Pearls for Lacey Salas
Brand Architecture and Visual System Development for a Luxury Spa and Founder Platform
— LACEY SALAS, FOUNDER OF OIL OF PEARLS. ESTHETICIAN. BioSkin Aesthetics National Account Executive.
I can see that you have found away to understand and interpret my visions. I feel at peace and with a joy in my heart. I can’t tell you enough how grateful I am to you! You have been so flexible, understanding, supportive and the best guide as I am embarking on this huge adventure. I am very excited to keep working on more with you in the very soon future!
"I literally have chills all over my body. I am actually shocked that you see what I see, that you are able to channel what I want to show and portray. My vision is BIG."
Creative Direction
Visual Direction & Mood Development
Photoshoot Creative Direction
Brand IDENTITY Refinement
eCommerce Website Design & Development
UX Architecture & Page Layout
Digital Sales Funnel Strategy
Media Kit Design
CONTENT CREATION
Operational Systems Design
Booking & Automation Integrations
Cross-Team Creative Collaboration
Oil of Pearls is a luxury spa brand founded by aesthetic specialist Lacey Salas.
Led creative direction across brand identity, photography, eCommerce, and digital infrastructure. Translated founder expertise into a cohesive luxury brand and scalable digital platform.
Built a unified brand ecosystem supporting product sales, client bookings, and national industry partnerships.
Opportunity
Oil of Pearls had strong philosophy and founder credibility but lacked a visual system and digital platform aligned with its luxury positioning.
The objective was to translate the brand’s holistic skincare philosophy into a cohesive aesthetic language and build a digital platform capable of supporting product growth, service bookings, and industry partnerships.
Creative Direction
- Led creative direction for brand identity and visual system. Defined aesthetic language across photography, color palette, layout and brand storytelling.
- Designed and developed the eCommerce platform, creating a refined storefront for product sales and aesthetic services.
- Concepted and directed product and lifestyle photography establishing a visual identity aligned with luxury skincare and wellness markets.
- Designed brand assets including social graphics, media kits, and partnership materials.
- Developed the founder’s digital sales funnel and positioning strategy as a national aesthetics account executive.
Team & Collaboration
Worked directly with founder Lacey Salas and her team across brand development, creative direction, and digital systems.
Supported brand expansion through product launches, retail partnerships, and national sales initiatives. Implemented operational infrastructure across Notion, ActiveCampaign, Salesforce, and Acuity.
Outcomes & Impact
- Launched the Oil of Pearls eCommerce platform supporting product sales and aesthetic service bookings.
- Established a cohesive brand ecosystem spanning photography, digital experience, and marketing assets.
- Developed media kit and brand materials that contributed to placements with Madewell and J.Crew.
- Built the founder’s digital sales funnel and brand positioning as a national aesthetics account executive.
- The digital infrastructure and sales ecosystem supported top tier national sales performance within the aesthetics industry.
- Created a scalable brand and operational system supporting long term growth.
Project Scope
