Renovation Blueprint
for Jennifer Gardner Design
Creative Direction & Digital Product Architecture
for an Interior Design Education Platform
"I just gained a high-value client. Not only that, but this experience has been eye-opening, transformational, and truly a learning experience in the best way. I can’t express my gratitude enough. THANK YOU!"
Founder of Renovation Blueprint
Jennifer Gardner
- Creative Direction
- SOCIAL MEDIA STRATEGY
- CONTENT CREATION
- Brand Identity & Visual System
- Production & Photoshoot Direction
- Marketing Ecosystem & Launch Strategy
- Website Design & UX
- Digital Product Design
- SEO & Content Architecture
- Cross-Team Creative Leadership
Overview
Jennifer Gardner Design is a Seattle-based interior design studio (est. 2007), recognized with multiple Best of Houzz Service awards and featured in The Seattle Times and Seattle Magazine.
Over a multi-year engagement as Creative Director, Britta led the creative infrastructure, brand systems, and digital ecosystem that transformed Jennifer Gardner Design from a boutique service studio into a scalable digital product brand.
Opportunity
Jennifer's studio had built a reputation guiding clients through complex renovations, but that expertise lived primarily within one-on-one services.
The opportunity was to translate that knowledge into a structured digital program, and to build the brand, systems, and content infrastructure required to launch and sustain it at scale.
Creative Direction & Ongoing Leadership
Impact
Jennifer Gardner Design is a Seattle-based interior design studio (est. 2007), recognized with multiple Best of Houzz Service awards and featured in The Seattle Times and Seattle Magazine.
Over a multi-year engagement as Creative Director, Britta led the creative infrastructure, brand systems, and digital ecosystem that transformed Jennifer Gardner Design from a boutique service studio into a scalable digital product brand.
Opportunity
Jennifer's studio had built a reputation guiding clients through complex renovations, but that expertise lived primarily within one-on-one services.
The opportunity was to translate that knowledge into a structured digital program, and to build the brand, systems, and content infrastructure required to launch and sustain it at scale.
Creative Direction & Ongoing Leadership
- Served as fractional Creative Director for Jennifer Gardner Design over a multi-year engagement; leading brand, digital, content, marketing, and product direction end-to-end
- Built the entire creative infrastructure from the ground up: visual identity, website, blog, lead magnet pages, UX architecture, SEO strategy, educational framework, and content ecosystem
- Directed brand photoshoots, cross-functional workflows, and contractor teams from concept through delivery across every consumer touchpoint
- Guided ongoing social content strategy including reel concepts, filming angles, and platform-native storytelling direction across Instagram
- Provided real-time creative feedback and direction on video content, editing approach, and visual sequencing to maintain brand consistency across all motion content
- Directed and edited reels supporting brand campaigns and digital product launches
Impact
- Architected a content and SEO ecosystem generating 400K+ organic search impressions and a 63.8% engagement rate from search traffic, entirely without paid acquisition
- Built organic lead generation system converting site traffic into an email audience sustaining 65.9% open rates and 31.8% click-through, averaging 2x industry benchmark
- Engineered website, blog, and lead magnet architecture driving 93.7% organic subscriber acquisition with 80% email workflow completion rate
- Translated a service-based studio into a scalable digital product ecosystem with measurable audience trust at every touchpoint, from first search impression to retained subscriber
Project Scope
Program Experience & Delivery Framework
