Rose International Spa & Wellness Consultancy
Brand Positioning, Creative Direction & Digital Ecosystem
for a Luxury Wellness Consultancy
Brand positioning framework
Visual identity system
CREATIVE DIRECTION & VISUAL DEVELOPMENT
CONTENT CREATION
Website design and development
SEO STRUCTURE & CONTENT STRATEGY
Client journey mapping / onboarding flow
CLIENT ONBOARDING & CRM ASSETS
Launch campaign concept
Social media visual framework
Project Scope
Overview
Rose International Spa & Wellness Consultancy approached me with a clear vision but needed support translating it into a cohesive brand experience. I led creative direction across brand positioning, visual identity, and digital experience, developing a refined brand system and digital platform that positioned the consultancy within the luxury wellness industry.
The work focused on aligning the brand’s messaging, visual storytelling, and client journey so every touchpoint, from the website to onboarding materials, communicated a cohesive and elevated brand narrative.
Opportunity
Luxury wellness consultancy seeking a refined brand identity and digital platform to support growth, authority, and client acquisition.
Creative Direction
Rose International Spa & Wellness Consultancy approached me with a clear vision but needed support translating it into a cohesive brand experience. I led creative direction across brand positioning, visual identity, and digital experience, developing a refined brand system and digital platform that positioned the consultancy within the luxury wellness industry.
The work focused on aligning the brand’s messaging, visual storytelling, and client journey so every touchpoint, from the website to onboarding materials, communicated a cohesive and elevated brand narrative.
Opportunity
Luxury wellness consultancy seeking a refined brand identity and digital platform to support growth, authority, and client acquisition.
Creative Direction
- Led creative direction across brand positioning, visual identity, and digital experience, translating the founder’s vision into a cohesive luxury wellness brand.
- Defined the brand’s visual language, shaping aesthetic direction across photography, typography, color palette, and overall visual composition.
- Directed the development of the brand ecosystem, including website design, client onboarding materials, and marketing assets, while structuring the digital platform and client journey to support authority and lead conversion.
- Developed creative direction and shot planning for a brand photoshoot, establishing the visual tone and imagery direction for the brand.
- Coordinated a cross-disciplinary team including copywriters, designers, and marketing collaborators to execute the brand system.
